By Marianna Sigala,Ulrike Gretzel
This ebook brings jointly innovative study and purposes of social media and comparable applied sciences, their makes use of by way of shoppers and companies in go back and forth, tourism and hospitality.
The first part addresses topical concerns relating to how social media impression the operations and methods of tourism businesses and support them improve tourism stories: open innovation, crowdsourcing, service-dominant common sense, worth co-creation, worth co-destruction and augmented fact. the second one component to the publication appears at new functions of social media for advertising reasons in a number of tourism-related sectors, addressing crowd-sourced campaigns, purchaser engagement and influencer advertising. The 3rd part makes use of case reviews and new methodologies to investigate trip assessment posting and intake behaviors in addition to the influence of social media on tourist perceptions and attitudes, with a spotlight on collaborative intake and sharing financial system lodging. eventually, the fourth part specializes in scorching themes and concerns on the topic of the research, interpretation and use of on-line info and user-generated content material for deriving enterprise intelligence and adorning company decision-making.
Written via a global physique of recognized researchers, this e-book makes use of clean theoretical lenses, views and methodological methods to examine the sensible implications of social media for tourism providers, locations, tourism coverage makers and researchers alike. For those purposes, it will likely be a important source for college kids, managers and teachers with an curiosity in details and communique applied sciences, advertising and marketing for tourism and hospitality, and commute and transportation management.
Read Online or Download Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases (New Directions in Tourism Analysis) PDF
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Extra resources for Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases (New Directions in Tourism Analysis)
Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases (New Directions in Tourism Analysis) by Marianna Sigala,Ulrike Gretzel